As Editor, I spearheaded a major revamp in editorial, design, production, and overall direction for an underperforming society title to transform it into a magazine brand synonymous with luxury, spawning offshoots Designaré Homme and Designaré Time. Our advertisers soon grew to include brands such as Rolex, Harry Winston, LVMH, Prada, Bulgari, and Rolls-Royce.

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In 2011, I helmed the launch of a new title, Couture by Designaré, in conjunction with the inaugural Haute Couture Week in Asia. Our first issue received coveted accreditation from the Chambre Syndicale de la Haute Couture in Paris, and was also awarded “Special Edition of the Year” by the Magazine Publishers Association of Singapore Awards 2012.