With the increasing importance of travel retail in SK-II's overall business strategy, we sought to find creative ways to get the attention of busy travellers. 

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As part of the content strategy for travel retail, I created a quarterly series of inflight magazine advertorials that highlighted SK-II products within a seasonal context: an editorial-style gift guide to highlight SK-II's limited edition bottles for the Festive period; and a skincare-specific "Dos and Don'ts" quick-read piece for Summer. 

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I also developed country-specific brochures for a collection of special edition sets exclusive to travel retail, positioning SK-II as an ideal travel souvenir for luxury-savvy travellers.